Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 2

Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.

Từ khóa: Contemporary advertising, Integrated marketing communications, Digital media production, Using electronic media, Direct marketing, Personal selling, Relationship building