Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 13 - Charles R. Goeldner, J. R. Brent Ritchie

Chapter 13 - Measuring and forecasting demand. Economists defi ne demand as a schedule of the amount of any product or service that people are willing and able to buy at each specifi c price in a set of possible prices during some specifi ed period of time. Thus there exists at any one time a defi nite relationship between the market price and the quantity demanded.