Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 18 - Charles R. Goeldner, J. R. Brent Ritchie

Chapter 18 - Travel and tourism research. After completing this unit, you should be able to: Recognize the role and scope of travel research, learn the travel research process, study secondary data and how it can be used, understand the methods of collecting primary data, know who does travel research.

Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism research, Travel research, Tourism research association