Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 9 - Charles R. Goeldner, J. R. Brent Ritchie

Chapter 9 - Motivation for pleasure travel. After completing this unit, you should be able to: Adopt a professional approach to motivation and recognize differences in other people ’ s motives, appreciate the range of ideas on travel motivation, including historical accounts and psychological theories, be aware of contemporary research practices in tourism that integrate motive and destination feature assessments.