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Chapter 13 - Measuring and forecasting demand. Economists defi ne demand as a schedule of the amount of any product or service that people are willing and able to buy at each specifi c price in a set of possible prices during some specifi ed period of time. Thus there exists at any one time a defi nite relationship between the market price and the quantity demanded.
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Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Measuring demand, Forecasting demand, Projection methodology
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