Chapter 17 - Tourism and the environment. After completing this unit, you should be able to: Understand fundamental nature of sustainable development and sustainable tourism, identify guiding principles for achieving sustainable tourism, review policy aims of an agenda for sustainable tourism, examine major challenges facing achievement of sustainable tourism,...

 20 p hiu 18/10/2017 20 0 Download

Chapter 12 - Tourism components and supply. The purpose of this chapter is to look at just one segment of the tourism phenomenon by examining the physical supply side of tourism. It is important for a tourist area to identify and categorize its supply components and compare them with the competition because the quality and quantity of supply components are a critical factor in determining tourism’s success.

 8 p hiu 18/10/2017 17 0 Download

Chapter 15 - Tourism policy: structure, content, and process. After completing this unit, you should be able to: Demonstrate critical importance of tourism policy to competitiveness and sustainability of a tourism destination; outline the structure and content of a typical policy framework for a tourism destination; identify some methods, techniques, and approaches used to assist in tourism policy formulation.

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Chapter 11 - Sociology of tourism. After completing this unit, you should be able to: Appreciate inordinate social impact travel experiences make on the individual, family, or group, and society as a whole especially the host society; recognize that a country’s indigenous population may resent the presence of visitors, especially in large numbers; discover that travel patterns change with changing life characteristics and social class;...

 10 p hiu 18/10/2017 17 0 Download

Chapter 16 - Tourism planning, development, and social considerations. After completing this unit, you should be able to: Identify the factors that determine the success of a tourism destination, relate tourism planning to tourism policy, discover what the goals of tourism development should be, recognize some serious barriers to tourism development must be overcome if a desired growth is to occur,...

 12 p hiu 18/10/2017 28 0 Download

Chapter 18 - Travel and tourism research. After completing this unit, you should be able to: Recognize the role and scope of travel research, learn the travel research process, study secondary data and how it can be used, understand the methods of collecting primary data, know who does travel research.

 12 p hiu 18/10/2017 18 0 Download

Chapter 14 - Tourism's economic impact. After completing this unit, you should be able to: Know economic generators and impact of tourism; perceive the economic importance of tourism in various regions of the world; understand multipliers; know about balance of payments; comprehend elasticity and inelasticity; know about tourism satellite accounts.

 8 p hiu 18/10/2017 13 0 Download

Chapter 19 - Tourism marketing. After completing this unit, you should be able to: Appreciate the Internet’s impact on tourism marketing, become familiar with the marketing mix and be able to formulate the best mix for a particular travel product, appreciate the importance of the relationship between the marketing concept and product planning and development,...

 13 p hiu 18/10/2017 13 0 Download

Chapter 20 - Tourism's future. After completing this unit, you should be able to: Examine forecasts concerning the growth of international tourism; identify the major global forces which are shaping the tourism of tomorrow; understand the impacts, both positive and negative, that these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets.

 9 p hiu 18/10/2017 16 0 Download