Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 19 - Charles R. Goeldner, J. R. Brent Ritchie

Chapter 19 - Tourism marketing. After completing this unit, you should be able to: Appreciate the Internet’s impact on tourism marketing, become familiar with the marketing mix and be able to formulate the best mix for a particular travel product, appreciate the importance of the relationship between the marketing concept and product planning and development,...

Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism marketing, The marketing mix, Market segmentation