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Ebook Environmental toxicology (3rd edition): Part 2
Ebook Environmental toxicology (3rd edition): Part 1 presents the following content: Chapter 7: risk assessment; chapter 8: occupational toxicology; chapter 9: air pollution; chapter 10: pollution of the atmosphere; chapter 11: water and land pollution; chapter 12: pollution control; chapter 13: radioactive pollution; chapter 14: population, environment, and women’s issues; chapter 15: regulatory policies and international treaties.
227 p hiu 25/09/2023 10 0
Ebook Environmental toxicology (3rd edition): Part 1
Ebook Environmental toxicology (3rd edition): Part 1 presents the following content: Chapter 1: environment: past and present, chapter 2: review of pharmacologic concepts, chapter 3: metabolism of xenobiotics, chapter 4: factors that influence toxicity, chapter 5: chemical carcinogenesis and mutagenesis, chapter 6: endocrine disrupters.
126 p hiu 25/09/2023 12 0
Ebook Working in hotels and catering: Part 2
Continued part 1, part 2 of ebook "Working in hotels and catering" provides readers with content including: personnel management, labour turnover and the role of trade unions; deskilling and work flexibility; international trends in employment; the future of hospitality work;...
122 p hiu 25/09/2023 11 0
Ebook Working in hotels and catering: Part 1
Part 1 of ebook "Working in hotels and catering" provides readers with content including: sociology, work and the hospitality industry; getting there - how to become a hospitality industry employee; being there - pay and remuneration in hospitality services; staying there - organization, status and conflict in hotel and catering work; occupations in the hospitality industry;...
127 p hiu 25/09/2023 11 0
Ebook Developing a dream destination: Tourism and tourism policy planning in Hawaii - Part 2
Continued part 1, part 2 of ebook "Developing a dream destination: Tourism and tourism policy planning in Hawaii" provides readers with contents including: Chapter Five - Tourism promotion, the Hawaii convention center, and the Hawaii tourism authority; Chapter Six - Protecting Hawaii natural environment; Chapter Seven - Improving waikiki; Chapter Eight - The neighbor islands; Chapter Nine - Lessons from Hawaii experience;...
154 p hiu 25/09/2023 15 0
Ebook Developing a dream destination: Tourism and tourism policy planning in Hawaii - Part 1
Part 1 of ebook "Developing a dream destination: Tourism and tourism policy planning in Hawaii" provides readers with contents including: Chapter One - Introduction; Chapter Two - Tourism in Hawaii - an overview; Chapter Three - Genesis of state policy on tourism; Chapter Four - State tax policy on tourism;...
116 p hiu 25/09/2023 14 0
Ebook Advertising - Theory (Third edition): Part 2
Continued part 1, part 2 Advertising - Theory (Third edition) has contents: Print advertising, digital interactive media, media planning and buying, out of home, direct mail, and promotional products, broadcast, cable, digital, and satellite media - television and radio,... and other contents. Invite you to refer.
270 p hiu 25/09/2023 13 0
Ebook Advertising - Theory (Third edition): Part 1
The document Advertising - Theory (Third edition): Part 1 has contents: The environment of advertising, the evolution of advertising, the business of advertising, communication and consumer behavior, account planning and research,... and other contents. Invite you to refer.
206 p hiu 25/09/2023 14 0
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hiu 25/09/2023 14 0
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hiu 25/09/2023 12 0
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media...
221 p hiu 25/09/2023 12 0
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hiu 25/09/2023 15 0