Ebook Marketing management (Second edition): Part 2

(BQ) Continued part 1, the document Marketing management (Second edition): Part 2 has contents: Advertising, sales promotion, and public relations; personal selling and direct marketing; promotional strategy and new media, manage pricing decisions, price and deliver the value offering,... and other contents. Invite you to refer.

Từ khóa: Electronic commerce, Reducing costs, Social networking, Mobile commerce, Improving efficiency, Business activities, Electronic commerce