Ebook The psychology of entertainment media: Blurring the lines between entertainment and persuasion - Part 1

Part 1 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: embedding promotions within programs - subliminal embeds and product placements; mental models for brand placement; beyond gizmo subliminality;...

Từ khóa: The psychology of entertainment media, Manipulative behavior, Embedding promotions, Subliminal embeds, Product placements, Brand placement, Media content