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Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
226 p hbu 24/03/2024 36 14
Từ khóa: The psychology of entertainment media, Manipulative behavior, The interactive effects of verbal, Consumer cultivation, Consumption behavior, Entertainment scale, Social psychological analysis
Lecture Consumer finance: Chapter 2 - Rational economic choice and financial decisions
Lecture Consumer finance: Chapter 2 - Rational economic choice and financial decisions provide students with knowledge about modelling human financial behavior, in this lecture we will use rational models as proscriptive guides, optimal consumption, saving, and investing.
48 p hbu 27/04/2022 282 177
Từ khóa: Lecture Consumer finance, Rational economic choice, Financial decisions, Modelling human financial behavior, Optimal consumption
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