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Ebook Handbook of corporate communication and public relations: Pure and applied - Part 1
Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...
269 p hbu 24/11/2023 97 54
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, The contemporary corporate environment, Change communication programme, Knowledge management, Public service, Communication audits
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 2
Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative...
194 p hbu 24/11/2023 96 52
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, Corporate reputation, Crisis management, Corporate public relations, The action stations framework, Corporate communication research
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