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Ebook Advertising - Theory (Third edition): Part 2
Continued part 1, part 2 Advertising - Theory (Third edition) has contents: Print advertising, digital interactive media, media planning and buying, out of home, direct mail, and promotional products, broadcast, cable, digital, and satellite media - television and radio,... and other contents. Invite you to refer.
270 p hbu 25/09/2023 244 156
Từ khóa: Satellite media, Print advertising, Digital interactive media, Media planning, Satellite media, Promotional products
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media...
221 p hbu 25/09/2023 153 86
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Evaluating media vehicles, Out-of-home media, Search engine marketing, Online display advertising
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p hbu 25/09/2023 149 82
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting...
148 p hbu 23/04/2023 228 160
Từ khóa: Social marketing, B2B market, Build client relationships, Social media, Internet marketing, Planning social marketing campaigns, Lead generation
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