Part 2 book “Essentials of marketing” has contents: pricing strategies, international marketing, marketing planning, implementation and control, marketing communications and promotional tools, distribution, 21st century marketing.

 187 p hiu 15/06/2022 64 13 Download

Part 1 of book “Essentials of marketing” has contents: the marketing environment, what do marketers do, consumer and buyer behavior, segmentation, targeting and positioning, market research, products, branding and packaging.

 188 p hiu 15/06/2022 47 0 Download

Part 2 book “Integrated advertising, promotion, and marketing communications” has contents: digital marketing, social media, alternative marketing, database and direct response marketing and personal selling, sales promotions, public relations and sponsorship programs,… and other contents.

 0 p hiu 15/06/2022 32 4 Download

Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.

 242 p hiu 15/06/2022 86 36 Download

Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.

 379 p hiu 15/06/2022 227 174 Download

Part 1 book "Contemporary advertising and integrated marketing communications" has contents: advertising and imc today, the big picture - the evolution of advertising and imc, the big picture - economic and regulatory aspects, the scope of advertising - from local to global,...and other contents.

 368 p hiu 15/06/2022 227 171 Download

The following will be discussed in Ebook Network security essentials: Applications and standards – Part 2: Intruders, malicious software, firewalls, some aspects of number theory, projects for teaching network security, network management security, legal and ethical aspects, standards and standards-setting organizations,...

 113 p hiu 15/06/2022 260 165 Download

The followings will be discussed in Ebook Network security essentials: Applications and standards – Part 1: Introduction, symmetric encryption and message confidentiality, public-key cryptography and message authentication, key distribution and user authentication, transport-level security, wireless network security, electronic mail security, IP Security.

 319 p hiu 15/06/2022 255 164 Download

The following will be discussed in Cryptography and Network Security Principles and Practices - Part 2: Authentication applications, Electronic mail security, IP security, web security, intruders, malicious software, firewalls, standards and standards-setting organizations, projects for teaching cryptography and network security,...

 407 p hiu 15/06/2022 241 146 Download

The following will be discussed in Cryptography and Network Security Principles and Practices - Part 1: Introduction, classical encryption techniques, block ciphers and the data encryption standard, finite fields, advanced encryption standard, more on symmetric ciphers, confidentiality using symmetric encryption, introduction to number theory, public-key cryptography and RSA, key management - other public-key cryptosystems, message...

 576 p hiu 15/06/2022 223 143 Download

Nối tiếp phần 1, "Giáo trình Cơ sở an toàn thông tin: Phần 2" tiếp tục trình bày những nội dung về đảm bảo an toàn thông tin dựa trên mã hóa; các phương pháp mã hóa và giải thuật mã hóa; các kỹ thuật và công nghệ đảm bảo an toàn thông tin; điều khiển truy nhập; các hệ thống phát hiện và ngăn chặn xâm nhập; quản lý, chính sách và pháp luật an...

 65 p hiu 15/06/2022 272 145 Download

"Giáo trình Cơ sở an toàn thông tin: Phần 1" có nội dung trình bày tổng quan về an toàn thông tin; các yêu cầu đảm bảo an toàn thông tin và hệ thống thông tin; lỗ hổng bảo mật và điểm yếu hệ thống; quản lý, khắc phục các lỗ hổng bảo mật và tăng cường khả năng đề kháng cho hệ thống; các dạng tấn công và các phần mềm độc hại;... Mời các...

 79 p hiu 15/06/2022 257 146 Download