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Part 1 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: embedding promotions within programs - subliminal embeds and product placements; mental models for brand placement; beyond gizmo subliminality;...
152 p hbu 24/03/2024 42 15
Từ khóa: The psychology of entertainment media, Manipulative behavior, Embedding promotions, Subliminal embeds, Product placements, Brand placement, Media content
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p hbu 24/11/2023 86 44
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
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