- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 2
Part 2 book "Contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.
379 p hbu 15/06/2022 227 174
Từ khóa: Contemporary advertising, Integrated marketing communications, Digital media production, Using electronic media, Direct marketing, Personal selling, Relationship building
Ebook Contemporary advertising and integrated marketing communications (15th edition): Part 1
Part 1 book "Contemporary advertising and integrated marketing communications" has contents: advertising and imc today, the big picture - the evolution of advertising and imc, the big picture - economic and regulatory aspects, the scope of advertising - from local to global,...and other contents.
368 p hbu 15/06/2022 227 171
Từ khóa: Contemporary advertising, Integrated marketing communications, Advertising and IMC today, The big picture, Regulatory aspects, Consumer behavior
Bộ sưu tập nổi bật