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Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 2
Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96 p hbu 25/09/2023 137 65
Từ khóa: Marketing communications in tourism and hospitality, Advertising strategies, Communications strategies, Tourism and hospitality media channels, Agent training programmes, Hospitality advertising
Ebook Marketing communications in tourism and hospitality: Concepts, strategies and cases - Part 1
Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications...
225 p hbu 25/09/2023 137 65
Từ khóa: Marketing communications in tourism and hospitality, Positioning marketing communications, Integrated marketing communications, Mass communications theories, The marketing communications environment, Consumer roles in marketing communications
Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hbu 24/08/2023 69 17
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 1
Part 1 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: world heritage sites – an introduction; heritage management and conservation activities at world heritage sites; tourism development at world heritage sites; tourism marketing at world heritage sites; local communities in and around world heritage sites;...
101 p hbu 25/06/2023 50 11
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, Tourism marketing, Destination marketing, Local communities
Ebook Tourism: A modern synthesis - Part 2
Continued part 1, part 2 of ebook "Tourism: A modern synthesis" provide readers with content about: marketing tourism; the impact of tourist activity; trends and themes in the use of tourist resources; managing tourist activities; tourism in the less developed world; managing the tourist experience;...
237 p hbu 26/02/2023 50 12
Từ khóa: Tourism: A modern synthesis, Tourism industry, Marketing tourism, Managing tourist activities, Rural tourism, Urban tourism, Managing the tourist experience
Lecture Responsible Tourism - Unit 3: Responsible tourism marketing and communications
The following will be discussed in this unit: Importance of responsible marketing and communications in tourism; communicating authentic and accurate messages; marketing and communicating sustainable practices; maintaining data privacy in marketing; collecting visitor feedback.
62 p hbu 26/12/2022 51 0
Từ khóa: Lecture Responsible Tourism, Responsible Tourism, Du lịch có trách nhiệm, Bài giảng Du lịch có trách nhiệm, Responsible tourism marketing, Responsible tourism communications
Lecture Tourism theory, concepts and models - Chapter 5: Access and the spatial interactions of tourists. By the end of this lecture you should be able to: distinguish between the resource and commodity values of time and analyse how they affect travel patterns; describe distance decay and analyse how it influences both absolute demand and behaviour of tourists; define the effective tourism exclusion zone and analyse its impact on tourism...
21 p hbu 22/08/2022 61 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Access of tourists, The spatial interactions of tourists, Effective tourism exclusion zone, Segmenting tourist markets
Chapter 19 - Tourism marketing. After completing this unit, you should be able to: Appreciate the Internet’s impact on tourism marketing, become familiar with the marketing mix and be able to formulate the best mix for a particular travel product, appreciate the importance of the relationship between the marketing concept and product planning and development,...
13 p hbu 18/10/2017 64 1
Từ khóa: Lecture Tourism, Travel behavior, The tourism industry, Tourism marketing, The marketing mix, Market segmentation
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