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Part 1 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: embedding promotions within programs - subliminal embeds and product placements; mental models for brand placement; beyond gizmo subliminality;...
152 p hbu 24/03/2024 36 11
Từ khóa: The psychology of entertainment media, Manipulative behavior, Embedding promotions, Subliminal embeds, Product placements, Brand placement, Media content
Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
226 p hbu 24/03/2024 30 10
Từ khóa: The psychology of entertainment media, Manipulative behavior, The interactive effects of verbal, Consumer cultivation, Consumption behavior, Entertainment scale, Social psychological analysis
Ebook a textbook of public health dentistry: part 2
Part 2 book “a textbook of public health dentistry” has contents: planning and evaluation, plaque control, dental plaque, caries risk assessment, caries activity tests, fluorides in dentistry, dental caries vaccine, pit and fissure sealants, prevention of periodontal disease, child psychology, forensic dentistry,… and other contents.
309 p hbu 21/09/2021 75 0
Từ khóa: A textbook of public health dentistry, Public health dentistry, Plaque control, Dental plaque, Caries risk assessment, Caries activity tests, Child psychology, Forensic dentistry
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