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Chapter 3 - Career opportunities. After completing this unit, you should be able to: Evaluate future job opportunities in the tourism field, learn about the careers available, discover which might match your interests and abilities, know additional sources of information on careers.
6 p hiu 18/10/2017 51 0
Chapter 4 - World, national, regional and other organizations. After completing this unit, you should be able to: Understand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships, recognize the variety of types and functions of tourism organizations, know why states support official offices of tourism,...
12 p hiu 18/10/2017 75 1
Chapter 5 - Passenger transportation. After completing this unit, you should be able to: Comprehend the importance of transportation in tourism, understand the airline industry and its role in travel, examine the domination of the automobile in travel, learn about the role of rail and motor coach travel, study the cruise industry.
12 p hiu 18/10/2017 52 0
Chapter 8 - Attractions, recreation, and other tourist draws. After completing this unit, you should be able to: Examine the attractions sphere, look at the role of theme parks, understand the gaming industry, describe public and commercial recreation facilities, recognize shopping as a travel attraction.
11 p hiu 18/10/2017 51 0
Chapter 13 - Measuring and forecasting demand. Economists defi ne demand as a schedule of the amount of any product or service that people are willing and able to buy at each specifi c price in a set of possible prices during some specifi ed period of time. Thus there exists at any one time a defi nite relationship between the market price and the quantity demanded.
9 p hiu 18/10/2017 68 0
Chapter 6 - Hospitality and related services. After completing this unit, you should be able to: Study the lodging industry, appreciate the immensity of the restaurant-food service industry, learn the current trends in resorts and timesharing mode of operation, discover why meetings and conventions as well as meeting planners are so important to tourism.
11 p hiu 18/10/2017 85 0
Chapter 7 - Organizations in the distribution process. After completing this unit, you should be able to: Become familiar with tourism distribution systems organizations and their functions, understand travel agents and their role in the distribution system, consider the impact of the internet on the distribution system,...
8 p hiu 18/10/2017 85 2
Chapter 10 - Cultural and international tourism for life's enrichment. After completing this unit, you should be able to: Recognize that travel experiences are the best way to learn about other cultures, identify the cultural factors in tourism appreciate the rewards of participation in life-seeing tourism,...
7 p hiu 18/10/2017 44 0
Chapter 9 - Motivation for pleasure travel. After completing this unit, you should be able to: Adopt a professional approach to motivation and recognize differences in other people ’ s motives, appreciate the range of ideas on travel motivation, including historical accounts and psychological theories, be aware of contemporary research practices in tourism that integrate motive and destination feature assessments.
8 p hiu 18/10/2017 79 0
Chapter 17 - Tourism and the environment. After completing this unit, you should be able to: Understand fundamental nature of sustainable development and sustainable tourism, identify guiding principles for achieving sustainable tourism, review policy aims of an agenda for sustainable tourism, examine major challenges facing achievement of sustainable tourism,...
20 p hiu 18/10/2017 76 0
Chapter 12 - Tourism components and supply. The purpose of this chapter is to look at just one segment of the tourism phenomenon by examining the physical supply side of tourism. It is important for a tourist area to identify and categorize its supply components and compare them with the competition because the quality and quantity of supply components are a critical factor in determining tourism’s success.
8 p hiu 18/10/2017 78 0
Chapter 15 - Tourism policy: structure, content, and process. After completing this unit, you should be able to: Demonstrate critical importance of tourism policy to competitiveness and sustainability of a tourism destination; outline the structure and content of a typical policy framework for a tourism destination; identify some methods, techniques, and approaches used to assist in tourism policy formulation.
16 p hiu 18/10/2017 77 0
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Trương Minh Hoài
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